What is YouTube affinity audience? Affinity audiences are useful to advertisers who are looking to raise awareness and drive consideration among affinity groups that have a strong interest in their products. Add affinity audiences to your audience targeting to reach people based on their specific interests as they browse pages across the web.
What’s affinity audience? An affinity audience is a group of potential customers that share similar interests or qualities (similar to a buyer persona). Using affinity audiences allows your brand to better align ad campaigns to buyers who are interested in what you have to sell.
What is the main benefit of a custom affinity audience? Benefits of Custom Affinity Audience
First of all, Custom Affinity Audience gives you a chance to tailor your audience to specifically match your needs. This also helps you to narrow your reach down to users who are really interested in your products or services.
What is custom affinity on YouTube? Custom affinity segments: With custom affinity segments, you can create audiences that are more tailored to your brands, compared to broad, TV-like affinity segments. For example, rather than reaching “Sports Fans,” a running shoe company may want to reach “Avid Marathon Runners” instead.