What is lead generation for real estate? Lead generation is a marketing term that describes the process of attracting and converting a prospect into someone who’s interested in your products or services. For a real estate business, that would be someone who’s interested in using your services to rent, buy or sell their house.
How much do Realtors spend on lead generation? According to our State of Leads survey, most real estate professionals spend more than $500 a month on lead generation. The majority spend between $500 and $1000, while some (more than 10%) spend more than $10,000 a month. The big question: is it worth that money and time spent?
Where do most Realtors get their leads?
- Developing paid or organic online lead generation campaigns.
- Leveraging social media.
- Prospecting expired listings.
- Cold calling.
- Attending in-person networking events.
- Sending physical mailers out to their communities.
Do real estate companies give you leads? In a nutshell, a real estate lead generation company offers a steady stream of buyer and seller leads in your area. Usually, you’ll pay a monthly service charge, however some companies prefer to take a referral fee instead. Some companies offer exclusive leads.