What is a CRM in real estate? A real estate CRM is a customer relationship management (CRM) system that helps manage all communications with both leads and clients. CRM tools are becoming more important to the daily work of real estate agents and the success of their brokerages every year.
What percent of real estate agents use a CRM? In this study, brokerages told us that on average 51.2 percent of their agent population uses the CRM platform that they supply. This is the new industry benchmark and goal when it comes to real estate CRM system agent adoption.
How do you start a real estate CRM?
- Setup a CRM application.
- Configure the Organization Variables.
- Rename the preset modules.
- Create a Custom Module.
- Add new fields to the new custom module.
- Add a Custom Function.
- Create a Connected App with Related List widget.
Is Salesforce good for real estate? More than 87% of the top-earning real estate agents use a CRM to manage their deals, listings, and customers. Salesforce is a fitting solution for many of them. With its extensive feature set, robust integrations, and solid reputation, it was rightfully crowned the “Best Advanced CRM for Real Estate” by PCMag.