What is a buyer lead? Real estate buyer leads are essentially people that have expressed interest in a particular property (or any property, for that matter). The name says it all; they are leads inclined to make a purchase if the right opportunity presents itself.
How do buyers get leads?
- Networking With Local Businesses.
- Capturing Email Addresses From Website.
- Advertise Yourself Effectively.
- Never Miss A Housewarming Party.
- Put A ‘Coming Soon’ Sign.
- Using Mobile Marketing Effectively.
- Generating Real Estate Leads on LinkedIn.
- Find Your Own Niche.
Where can Agents Find buyer leads? Best for Finding Buyers Zillow Premier Agent
Zillow is one of the first sites many potential homebuyers use, so it makes sense that real estate agents would purchase leads here. Agents pay Zillow Premier Agent to be featured on certain pages, which include placement on listings and personalized websites.
Are Buying leads worth it? Purchasing leads can produce a very positive ROI for your business if they are a good fit for your organization and can lead to great results. It is worth considering buying leads as an investment because it saves the sales team time they would otherwise spend researching prospects and entering details into a database.