What are paid leads in real estate? Paid lead generation means taking advantage of direct online advertising. You can do this through paid Facebook, Instagram, Google, or LinkedIn ads to pay for leads. You can also pay for online leads through real estate websites like Zillow, Trulia, Realtor.com, and others.
Do Realtors pay for leads? The majority of successful real estate businesses have some form of paid leads as a part of their marketing strategy. The most successful agents and teams actually scale up their lead buying once they identify a successful lead source.
Is it worth buying leads in real estate? According to Robert, the biggest pro of paid real estate leads is that they are, “Absolutely the best way to get in front of interested clients on a regular basis and keep a steady stream of clients for agents.”
How much do Realtors spend on leads? According to our State of Leads survey, most real estate professionals spend more than $500 a month on lead generation. The majority spend between $500 and $1000, while some (more than 10%) spend more than $10,000 a month. The big question: is it worth that money and time spent? It very well could be.