Is it worth buying leads in real estate? According to Robert, the biggest pro of paid real estate leads is that they are, “Absolutely the best way to get in front of interested clients on a regular basis and keep a steady stream of clients for agents.”
How much do leads cost in real estate? With the average Zillow lead costing anywhere from $20 to $220, Delprete puts the average spend at around $55. One real estate agent I spoke to estimates he spends around $10,000 per year on both his Zillow and Move leads.
How do real estate leads get paid? Paid lead generation means taking advantage of direct online advertising. You can do this through paid Facebook, Instagram, Google, or LinkedIn ads to pay for leads. You can also pay for online leads through real estate websites like Zillow, Trulia, Realtor.com, and others.
What does buying leads mean? A lead is an individual or organization that has expressed interest in buying what your business is selling. In short, a lead is a potential customer that has indicated that they are interested in buying from you.